Yahoo! 20 years old and still in the race

Yahoo! celebrates 20 years today. One who, in March 1994, was among the pioneers of Silicon Valley has since greatly expanded its services.

Objective: To survive in this rat race against Google, Facebook, Microsoft and others.

The first Yahoo offices. in Sunnyvale

He is 20 years old, Yahoo! was only a Web directory created by Jerry Yang and David Filo, two students from Stanford University in the United States (see photo).

Photography founders Jerry Yang and David Filo in 1995.

Today, the popularity of the group is no longer in doubt: web portal, search engine, messaging, calendar, news, weather, mapping service, blogs etc.

However, the web giant has been overtaken by other competitors. In France, the American trio Google, Microsoft and Facebook are .

Google, for example, reached 40.242 million unique visitors just on December 2014, where Yahoo! accounted for half.

Yahoo! is needed more in the United States. In the summer of 2013, the group had also managed in terms of audience.

The group nevertheless suffers disappointing financial results. Turnover, which amounted to $ 1.04 billion in July 2014, is deemed insufficient by the CEO Marissa Mayer.

To stay in the race, Yahoo has invested heavily in recent years. The group bought the microblogging platform Tumblr in May 2013 and created two online magazines, Yahoo! Food and Yahoo! Tech, early 2014.

The Yahoo Sports Application then emerged on iPhone and Android, followed by a partnership with M6 Info launched in October last etc. In short, Yahoo! does not stop.

Véronique Pican, general and commercial director of Yahoo France outlined some points of the group's strategy for 2015 on the set of The Café Digital broadcast on TV news: