The new season of House of cards came out and some fans are already swoon over the wardrobe of Underwood or Remy Danton. Site heard their sighs of envy and answers since 17 February.
Looklive, whose slogan is "buy what you look" ("Shop what you watch") provides, in effect, the audience of 23 different series and programs to find direct links to the exact clothing and accessories or similar clothing cheaper worn by the characters and celebrities. And just hours after the broadcast of an episode or publication of a photo. Christopher Archer, CEO and founder of LookLive, assures: "for now, the episodes are online 12 hours after broadcast. But within two months, we will develop new tools that will allow us to reduce this period to 6 am. " He added that the goal that the young company had set to move to within 3 hours should be achieved by the end of the year.
The company provides 85% able to find clothes and accessories of an episode or a personality.
We left with a staff of 22 employees in October. They are now 25 but the enthusiasm with which the site was received at its launch requires "to hire 10 more people right away," says Christopher Archer. It testifies to the surprise of the team members cope with the influx of users, "of course, we worship our site; but we did not expect that the number of users grow as quickly. Some members of the development team were a bit distracted these days, glued to our real-time statistics of site traffic! "
LookLive is a simple idea on paper than it is complex to implement. The technology behind this turn of inapparent force is very advanced. Christopher Archer we had spoken at length at the MIPCOM in Cannes in October. Worked by a team specialized in artificial intelligence, it is based on a different type of data bases as commonly used and a language, SPARQL, last updated at the end of 2013 was technically and just made this site. .
The site is currently focused on broadcasts in the United States but is expected to eventually cover several countries.
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