From January to April 2015, about 2000 square meters of billboards will be debunked in Grenoble. The environmentalist mayor, elected in March, Eric Piolle decided not to renew the contract with the display group JCD ecaux.
"The business model of advertising is down. Advertisers and advertising wish to upgrade to digital screens. That choice, we do not want to. We do not want that school children (...) intersecting the lively advertising, television screens in the street, "said Lucile Lheureux, Deputy Mayor in charge of the public space.
At JCD ecaux, it is said that the city deprived of EUR 600 000 per year. False, the municipality ensures that reduces this figure to 150 000 or 100 000. The mayor and his team are far from alone in judging panels in question obtrusive.
"We are overrun with ads. When we walk in other countries, in other towns where there are no ads, it relieves, "read a passerby.
Advertising displays on bus shelters are not affected, the contract with JCD ecaux does not end until 2019.
With AFP
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