The first results of a study on the uses of Facebook in France break some preconceived ideas. Conducted from July 2012 until December 2015, researchers from the research project on the "policy of algorithms" offering users to download Algopol application to view social interactions on the American network. The collected data is then analyzed by sociologists and computer scientists from different laboratories, analysis and business center at the origin of the project. Funded by the French National Research Agency, the project reveals three types of users through the 12,700 collected profiles.
The "egocentric" minority but extremely active
Only 15% of respondents prefer their own pages than the others, but offer more content than average. Among them, the "ego-visible" publish extensively, build their digital personalities and aim primarily the development of a good online reputation, including sharing of links to media sites. The "self-centered" slightly less active and look primarily to the publication of statutes, links or pictures on their profiles.
Men and women do not share the same way
The second type of user group represents 28% of the respondents: their publications are first on the pages of their friends. This group is characterized by its youth (23 years on average). The exchange of messages or photos from page to page is rather feminine, while men would rather have internal conversations "groups" that bring together people from areas of common interest, class or club .
Example of a friend network card and interaction of investigated
A more passive than active majority
Watching the newsfeed without power is the practice of 58% of participants. This use of the network distinguishes the "sharing" of "spectators". The first, mostly men, are manifested in comments, mentions "Like" and link sharing. The sites that hold their attention via Facebook are mainly those of the media, left and right, as well as those dealing with "Geek Culture". The "spectators" them, spend time on the platform without being active. The main activity of their account is annual, receiving birthday messages on their profiles.
2.0 Sociology
Without detailed questionnaires or interviews methodical, using a Facebook application marks an evolution of sociology version of Big Data. Between the respondent and the virtual investigator, a new form of relationship is established. The movement toward Web 2.0 interactivity feeds Algopol project. Sociological character studies are through the exchange between man and machine. Downloading the application, the volunteer agrees that its activity is collected by a machine and analyzed anonymously. In return, he gets the viewer's friend network through an interactive map.
An outreach plan to complete the observation
The desire to analyze the interactions of Facebook users mingles with the ambition to make participants aware of a number of issues related to digital. First, realize that the social network can know them, but more generally, to design opportunities or potential abuses of harvesting and analysis of personal data.
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